In 2018 Slim Jim’s Instagram account had 5,000 followers. At that same time, another account called SlimJimDoingThings had 15,000 followers. Slim Jim hired the owner of that account to run their own.

If you know Slim Jim’s account on Instagram, they now have 1.4 million followers.

So, how did they grow this account so big and fast?

The new account manager grew this account by using meme culture posts and captions. Slim Jim’s target audience is 20 to 40-year-old males. This was perfect for them and they quickly grew this page to 500,000 within just the first year of doing this.

Posting this content was not the only reason they grew so rapidly.

One of the things that Slim Jim did, and still does, is get the top comment on other pages’ viral posts.

If a post has 1 million likes, the top comments can have 10s of thousands of likes, hundreds of replies, and likely thousands of clicks driven to that account that results in follows and new business.

That free traffic from other pages was a big reason for their fast growth.

This doesn’t just work with any comment and any page though. It is long term marketing strategy based on pin pointing the right pages/posts to comment on, having a shock factor of seeing a popular brand and company commenting something funny or relatable on a viral post, and building relationships with pages to get pinned comments or ones that constantly appear at the top of the comment section.

In the image above you can see the top comments on a viral post have over 20k likes. That is more than a lot of popular pages get from one of their own posts. Com-Enter does this, 200 times per month!

Go to Com-Enter.com to see how we can help companies get more business as soon as possible!